TWO:Behind a ponderous wall, dinted all over by shot, and showing broad, light patches once covered by earthenware tiles, is the palace of Runjeet Singh, inlaid with enamelled pictures in green, blue, and yellow of tiger-fights and horse-races, mingling with flowers and garlands of boughs. The durbar, the hall or presence chamber, opens by a verandah on a forecourt paved with marble; in its walls are mirrors and panels of coloured glass over a ground of dull gold, agate-like tints iridescent with a nacreous, silvery, luminous lustre.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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